The Danish Design DNA

Danish Design DNA is a project developed in collaboration with Danish Design Council, Design Museum Denmark, and Danish Design Centre.

The goal of the project is to focus on Danish design now and in the future. What is Danish design today? Are there some basic common features – a Danish design DNA? And in that case what does it constitute? Do we still profit on our glorious past or are we designing for the future? And if we can talk about a Danish design DNA, how can we utilize it better – for the benefit of Danish culture, business, education and export?

Preliminary results of the exploration have been published in the short report, The Danish Design DNA: 


See also video statements and conversations in connection with the exploration:

Instruktion: Nanna Norup og Ole Stenum. Produceret af Filmbureauet