Meat Challenge

'Meat Challenge' is an app that focuses on behavioural change, with the purpose of increasing knowledge about the effect of meat consumption on climate change.

In the 28-day challenge, the user gets a taste and a deeper understanding of the effect of meat consumption on carbon emissions. Meat Challenge offers a clear overview of different protein types’ effect on the climate, enabling the user to establish conscious, climate-friendly eating habits.

The app is aimed at those who cannot imagine themselves on a vegetarian diet. Meat Challenge visualises how to lessen your climate impact while still including meat in your diet. 

A small dietary change can reduce the amount of water, pesticides, fertilisers and land used in food production. These new eating habits benefit the ecosystem, reduce greenhouse gas emissions and free up resources for producing other foods.