Lærke Koldskov: 59 Days to Graduation 2017

Lærke Koldskov: “My project is rooted in a fascination with the fact that 50% of all clothes in Denmark are purchased at the supermarket. I am interested in looking at how clothes at the end of the fashion food chain – the supermarket – can work as an unlikely source of inspiration. The project forms a sartorial conversation between discount and luxury, between notions of copy and original. The project aims to question the rigid patterns of fashion towards a possible state of greater creative freedom. I do this in part by joining the ornamentation and volume of haute couture with the design language of discount clothes.

I have experimented with redesigning supermarket clothes through textile manipulation and silhouette. By adding craft to generic discount clothes, I propose more aesthetically pleasing fashion for instance by bringing dimensions and tactility into the clothes as well as distorting patterns and silhouettes.

Right now, I am busy making toiles of the first half of the collection. I am inspired by UN’s Sustainable Development Goal 12 that is concerned with responsible consumption and production. I aim to bring attention to how the love and craft that goes into creating a garment can prolong its product life. My project is a subtle activist comment on overproduction through upcycling discount fashion.”