Simone Schmidt Adrian: 1 Day to Graduation 2017

Simone Schmidt Adrian: “My graduate project, Assemble, challenges the notion of gender neutral fashion. 

My collection is conceptual. It is designed for consumers who are interested in diversity and who use fashion as a vehicle for communicating identity. I have attempted to create a space – inspired by UN’s Sustainability Goal 5 on Gender Equality – to explore the relation between masculine and feminine in search of a positive balance within a creative and artistic context.

I wish to reconsider unisex which is often something visually neutral, monochrome and oversize for a more distinct aesthetic that challenges gender stereotypes in an attempt to situate my work in the fluid boundaries between biological and socially constructed gender.

The collection draws on classic garments from both womenswear and menswear such as aprons and blazers with special attention to tailoring and details such as pockets, collars, and belts.

I am interested in creating a stronger link between consumer and garment for at more sustainable fashion future. In this sense, I am also inspired by Goal 12 on Responsible Production and Consumption. My main tool for working towards this goal is a celebration of craft. My use of small scale producers and traditional craftmanship demonstrates a dedication to materiality, experiment, raw expression and irregularity for a hopefully longer product life."