From Commercial PhD to Marketing Manager at VITRA

Status
Completed
Partners
Fritz Hansen
Categories
PhD Project

A Commercial PhD at KADK can lead to many exciting career opportunities. Stine Liv Buur (architect) graduated in 2013 after a Commercial PhD stint at Fritz Hansen, under the aegis of KADK.

Photo: Florian Boehm

The aim of her thesis was to identify the luxury phenomenon in modern Danish furniture design for Fritz Hansen.

Today she is the Marketing Manager (Research) for the Swedish furniture company, VITRA.

“There is no doubt that it was my commercial PhD, which landed me this job - in addition to my personal passion for furniture design, which was extremely important to VITRA during the initial interviews.”
Stine Liv Buur

Her job is to research and identify VITRA’s celebrated contemporary and historical collaborations with outside designers such as Charles Eames, George Nelson, Verner Panton and Alexander Girard.

Amongst other things, this is aimed at supporting the company’s branding and future identity.