About the programme

The programme is part of the 2-year Master's programme at KADK. Read more about the programme's academic content and structure here.

Programme description

The programme provides a broad understanding of visual communication within analogue and digital media. It does this by preparing you to take a leading role in addressing and affecting changes in contemporary society by identifying, exploring and solving complex issues through applying design. 

The learning is primarily centered around complex design projects. This encompass knowledge about research, practice and artistic development. During your studies, you will engage with a number of disciplines such as visualization, form giving, co-design, experimentation and reflections on various design practices. You will learn to adopt a critical approach, questioning existing standards and work with new forms of contexts, formats and collaborations.

Students will attend wide themes within society through open research agendas and iterative experimental processes involving the people and environments that the design addresses. These projects open up opportunities for you to work individually or collectively with external partners in a critical exploration of design outcomes.

By combining elements of the applied arts tradition within graphic design with a critical and experimental approach, you will have the opportunity to deepen and expand your competency in areas within visual communication design like graphic design, visual identity, type design, information design, image production and new areas such as strategic design, service design, and co-design.

Structure and Content

The level of self-initiation will gradually increase throughout the four semesters.

1st semester: Technology and Practise
The semester focuses on developing the students’ knowledge, skills and competencies within typography, visualization and codesign.

The semester starts out with shorter projects on typographical layout and type design. 

These are followed by projects on exploring approaches for creating visual universes. The student will be challenged to critically exploring the impact visual universes can have on our perception of the world. 

In the final project of the semester, the students will work within the field of information design, with external partners on a larger complex theme within society. To sort out and satisfy the information needs of the intended recipients the students will explore various codesign approaches and work towards clear and efficient data visualizations, information graphics or other types of visualizations. 

2nd semester: Concept and Media
The semester starts out with a project related to moving images. 

These are followed by a longer project concerning identity, such as visual identity, artistic identity or cultural identity. During this project, the students will be introduced to a range of different topics and approaches, such as service design, codesign, digital prototyping, UX- design and branded spaces. 

In the last part of the semester, the student will take on a self-formulated project. 

In parallel with the projects there will be a study group for reading and discussing relevant literature. The student is expected to participate and contribute to the study group. 

3rd semester: Dialogue with Design Matters
The theoretical assignment in the third semester concerns an issue pertaining to design matters. The outcome is presented both in writing and as a verbal presentation for the class.

Based on the thesis topic, the students will work with dissemination of the required knowledge, this could be through an online format, a physical exhibition, a book or something else.

The final assignment of the semester is a preliminary to the graduation project. Choosing their own topic, the students test some of the issues they intend to address in their final graduation project. 

4th semester
The fourth semester is the realization of a larger self-chosen project.


Visual identity
Revolves around the unique and characteristic logo design and its implementation across platforms, media and materials– digital, analogue, 2D and 3D.  

Information graphics
Require an analytic, user-oriented approach based on knowledge about perception and visualization.  

Typography and type design
The focus is on typeface legibility and on the semantic association of typefaces. The student will be trained in choosing, using and drawing typefaces. 

Focus is on the design of visual universes and productions. The student will consider what images do, how they do it, and what role the designer has in the production.  

Moving images
The workshop is focused around how to communicate a visual idea/story/theme through moving images. Whether animation, film or something else is used is up to the students to decide.

Digital media
There will be introduction to various types of software applied in the production of digital media. The student will further be introduced to ways of working with digital prototyping.  

Through the work with user experiences in wayfinding situations the students will propose solutions on a both conceptual and functional level. 

Sketching and making with non-designers calls for new toolboxes and new modes of experimentation. In these courses, the student will work with external partners with an outset in real world issues.



The programme is taught in English. 

Contact Admissions

Contact Admissions

How to apply for MA in Design - Graphic Communication Design