Looking vs Seeing

Tina Elisabeth Davies
Education degree
School of Design
Study programme
Type & Wayfinding
With my final project Looking vs Seeing I wanted to explore how I through design can influence the way one, looks at, reflects about and interacts with art.
I have worked with how can I make this constant digital presence we now have in our lives and our need to share become more about the experience and reflecting, than documenting and sharing.
“To see is a process of observing and recognizing the world around us. To look is to actively make meaning of that world.”
Marita Sturken and Lisa Cartwright
“Practices of Looking”
tiro - enhancing the experience of looking at art through discussion, information and connecting with others.
I wanted to create something that shifts the way smartphones are being used in art museums, and that hopefully can create a positive and deeper experience for the visitor.