Om programmet

The level of self-initiation will gradually increase throughout the four semesters.

1. semester: Type, Technology and People
The first part of the semester focuses on developing students’ knowledge, skills and competencies in motion graphics, type design, art direction and creative coding.

In the main project of the semester, the students will work within the field of design research and data visualization on a larger, complex theme within society. To address the information needs of the intended recipients, students will strive for both explorative and clear solutions. 

2. semester: Concept and Identity
The semester begins with projects related to an investigation of a subject as well as an enquiry into the student’s own role as a designer.

The main course of the semester revolves around the concept of identity, which can include visual identity, artistic identity, or cultural identity. We explore and expand the concept of visual identity and expand it in various disciplines of the students’ choice. During this project, students will be introduced to a range of different topics and approaches, depending on the type of project chosen. 

In the final part of the semester, the students will undertake a self-formulated project. Alongside the projects there will be a study group for reading and discussing relevant literature.

3. semester: Theory and Method
The semester focuses on the interplay between theory, methods and praxis forms, and commences with a self-formulated theoretical assignment related to issues in visual communication design. The outcome is presented both in writing and as a verbal presentation. 

Based on their thesis topic, students will work on disseminating the required knowledge, which could be through an online format, a physical exhibition, a book or another method. The final assignment of the semester serves as a preliminary to the graduation project, allowing students to test some of the issues they intend to address in their final graduation project.  

4. semester: Master’s Project
The fourth semester is the realization of larger self-initiated and self-directed projects.

Moving Images and 3D Modelling
This workshop focuses on digital modelling and how to communicate a visual idea, story, or theme through moving images. Whether animation, film or another medium is used, the choice is left to the students to decide. 

Typography and Type Design
The focus is on typeface legibility and on the semantic association of typefaces. Students will be trained in selecting, using, and designing typefaces.  

Design and Code
This course provides an introduction to the possibilities and challenges when working with design and coding.

Art Direction
This course explores how to convey a message through images, with a focus is on designing visual universes and images for communication. Students will consider the functions of images, how they achieve their goals, and the role of the designer in their creation.

Design Research
Sketching and designing with non-designers require new tools and modes of experimentation. In these courses, students will collaborate with external partners, addressing real world issues.

Data Visualization
Working with the representation of data, requires an analytic, user-oriented approach based on knowledge of perception and visualization.   

Investigation
This course covers what needs to be investigated in order to gather information and knowledge as a foundation for successful design solutions.

Visual Identity
From corporate identity to illustration, this course investigates and practices the key discipline within visual communication. It involves developing basic elements and their implementation across various platforms, media,  and materials, including digital, analogue, 2D, and 3D.   

Self-Elected Project
Both the 2nd and 3rd semester conclude with longer-term projects where students independently choose their discipline, subject and theme.

Design Writing
This course provides an introduction to the essentials of design writing. Students learn to strengthen their written argumentation through scientific and methodical approaches.

The programme is taught in English.